By New Mexico Tourism Department on Jul. 01, 2024
SANTA FE – The New Mexico Tourism Department (NMTD) is further expanding its investment in New Mexico’s tourism events and festivals for fiscal year 2025.
The Tourism Event Growth & Sustainability Program offers eligible New Mexico entities that host tourism-related events with technical assistance, marketing resources and sponsorship support for those events. For FY25, NMTD is awarding $533,238 in support to 38 events, both a record for the agency. The investment by NMTD in this program for FY25 represents an increase of $77,536 in grant funding compared to FY24.
This program offers three options of support. The first option is an event accelerator that helps tourism events level up through technical support and strategic planning. The second option is a cooperative marketing model that pools resources between NMTD and participating entities. The third option is sponsorship support established tourism events. For FY25, 10 events will be participating in the accelerator, 14 will be participating in the marketing cooperative and 14 will be participating in the sponsorship module.
Tourism events in 16 destinations across New Mexico will be supported by this program in FY25. Of the 38 participating tourism events, 21 are hosted in communities outside of Albuquerque or Santa Fe.
New Mexico’s Native American and Hispanic American heritage is represented and supported through this program. The FY25 cohort includes six events that celebrate Native American culture and heritage and four events that celebrate Hispanic American culture and heritage.
“This program was created not just to offer technical support and financial resources to tourism-related events – it exists to take participating events along a journey of actual growth; one where events are building capacity, programming, attendance, quality guest experience or any other element of the event’s strategic vision,” said Acting Secretary Lancing Adams. “I’m happy to see that participants in this program are actually ‘leveling up’ and taking these events to new heights through our collaboration.”
The FY25 cohort includes 11 first-time participants for the program, ranging from the Silver City Blues Festival to Chama Christmas in the Mountains. The other first-time participating events in the program include: Blossom & Bones Ghost Ranch Music Festival, Chama Yak Attack, Cloudcroft Heritage Days Celebration, Indian Pueblo Cultural Center Dance Program, Recycle Santa Fe Art Festival, Red River Oktoberfest, Santa Fe Studio Tour, Tejano Fest and Vino in the Valley.
Below is a complete list of program participants for FY25:
Event Accelerator
Chama Christmas in the Mountains, Chama, $5,000
Chama Valley Art Festival and Studio Tour, Chama, $5,000
Chama Yak Attack, Chama, $5,000
Farmhouse Ale and Bernalillo Blues Festival, Bernalillo, $5,000
Great American Duck Race, Deming, $5,000
Read more here: https://www.newmexico.org/industry/news/post/tourism-department-investment-in-tourism-event-program-surpasses-500000-in-year-three/
SANTA FE – The New Mexico Tourism Department (NMTD) is further expanding its investment in New Mexico’s tourism events and festivals for fiscal year 2025.
The Tourism Event Growth & Sustainability Program offers eligible New Mexico entities that host tourism-related events with technical assistance, marketing resources and sponsorship support for those events. For FY25, NMTD is awarding $533,238 in support to 38 events, both a record for the agency. The investment by NMTD in this program for FY25 represents an increase of $77,536 in grant funding compared to FY24.
This program offers three options of support. The first option is an event accelerator that helps tourism events level up through technical support and strategic planning. The second option is a cooperative marketing model that pools resources between NMTD and participating entities. The third option is sponsorship support established tourism events. For FY25, 10 events will be participating in the accelerator, 14 will be participating in the marketing cooperative and 14 will be participating in the sponsorship module.
Tourism events in 16 destinations across New Mexico will be supported by this program in FY25. Of the 38 participating tourism events, 21 are hosted in communities outside of Albuquerque or Santa Fe.
New Mexico’s Native American and Hispanic American heritage is represented and supported through this program. The FY25 cohort includes six events that celebrate Native American culture and heritage and four events that celebrate Hispanic American culture and heritage.
“This program was created not just to offer technical support and financial resources to tourism-related events – it exists to take participating events along a journey of actual growth; one where events are building capacity, programming, attendance, quality guest experience or any other element of the event’s strategic vision,” said Acting Secretary Lancing Adams. “I’m happy to see that participants in this program are actually ‘leveling up’ and taking these events to new heights through our collaboration.”
The FY25 cohort includes 11 first-time participants for the program, ranging from the Silver City Blues Festival to Chama Christmas in the Mountains. The other first-time participating events in the program include: Blossom & Bones Ghost Ranch Music Festival, Chama Yak Attack, Cloudcroft Heritage Days Celebration, Indian Pueblo Cultural Center Dance Program, Recycle Santa Fe Art Festival, Red River Oktoberfest, Santa Fe Studio Tour, Tejano Fest and Vino in the Valley.
Below is a complete list of program participants for FY25:
Event Accelerator
Chama Christmas in the Mountains, Chama, $5,000
Chama Valley Art Festival and Studio Tour, Chama, $5,000
Chama Yak Attack, Chama, $5,000
Farmhouse Ale and Bernalillo Blues Festival, Bernalillo, $5,000
Great American Duck Race, Deming, $5,000
Read more here: https://www.newmexico.org/industry/news/post/tourism-department-investment-in-tourism-event-program-surpasses-500000-in-year-three/
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